Blog Layout
What is UX/UI Design & Why It Matters
Have you ever wondered who creates websites and beautiful mobile apps that are supremely easy to navigate? Have you ever wondered how brands are so consistent with their messaging and their branding? This is all user experience and user interface design. Let’s go into a deeper dive…
What is UX Design?
UX stands for user experience. UX is how a user, just like you, navigates through a mobile application or a website. The moment you open up LinkedIn or Target’s site/ app, that is a deep evolution of strategic user experience work. UX involves navigation, structuring, design, user research, usability and accessibility of a site/app.
What does a User Experience Designer Do?
The goal of a UX Designer is to make your experience with a digital site or app accessible and efficient. If you are struggling to find what you are looking for on a site/app then that is bad user experience design. A user experience designer will come in and try to solve your problems. User experience designers will create sitemaps (the website’s architecture), personas ( a deep observation of your target audience), competitive analysis, user flows (how a user will navigate on your site/app in order to get what they are looking for), and wireframes (multiple artboards created in photoshop, adobe xd, or sketch that map out your whole website/app. The user experience designer serves the target audience and helps them find what they are looking for with the least amount of clicks.
What is UI Design?
UI design is user interface design. It includes all of the visual elements such as color pallets, typography, imagery, button styles, and any other graphical elements. It is everything that the user sees, feels, hears and touches. UI Design creates the beauty of a product.
What does a User Interface Designer Do?
The user interface designer works closely with the user experience designer. The UI designer will take the wireframes from the UX designer and refine those artboards to make them aesthetically pleasing. User interface designers have to focus on the visual hierarchy of sites/apps. They take all the research of the user experience designer and confirm the aesthetic to the target audience.
How does UX/UI design help your business?
The purpose of good UX/UI design is to make your users love your products/service that they will not go searching for a competitor. The UX/UI designers understand your business’ problem and goals which they will communicate your business’ message to your target market through a deep evolution of strategic design. It will create emotional connections and will keep your users at the heart of the process.
More Recent News
In today’s digital landscape, data privacy and protection are more critical than ever. With cyber threats ever-present and on the rise, businesses and individuals alike must take proactive steps to secure sensitive information and comply with industry regulations. Whether you operate in healthcare, finance, retail, manufacturing, or any other sector handling personal data, robust privacy practices can protect your customers, enhance trust, and prevent costly breaches. Likewise, individuals must take similar precautions to safeguard their personal information from identity theft, financial fraud, and cyberattacks at home.
As we close out another year, we’re reflecting on the incredible milestones, partnerships, and growth that defined 2024. From groundbreaking projects to community impact, our team has worked tirelessly to push boundaries and deliver exceptional results. In this issue, we’ll share highlights from the past year, celebrate our collective achievements, and look ahead to an exciting 2025. Thank you for being part of The Walker Group journey—here’s to continued success together!
Celebrating Our Spotlight in EY ’s Latest Publication We are incredibly proud to share some exciting news! Our business model and the purpose that drives us every day have been spotlighted in EY ’s latest publication, Beyond Sustainability as Usual: How Business Transformation Can Unlock the New Economy. This recognition is a meaningful opportunity to tell our story and inspire others to discover and follow their own true North Star. EY’s New Economy Unit publication dives deep into groundbreaking examples and case studies of businesses driving transformative change. It highlights organizations that embody new economy principles—those that are reimagining traditional approaches to create a better, more sustainable future. We are truly honored to be featured among such inspiring companies and to contribute to this vital conversation. Our inclusion in this publication is a testament to the power of purpose-driven business. We believe that aligning operations with a strong mission not only drives success but also creates lasting value for people, communities, and the planet. This feature is a reflection of our ongoing commitment to innovation, sustainability, and transformation. We hope this recognition serves as a spark for others to think boldly and creatively about how business can be a force for good. Together, we can unlock the full potential of the new economy and build a brighter, more sustainable future.
