The Walker Group Spotlighted in EY's "Beyond Sustainability as Usual: How Business Transformation Can Unlock the New Economy"

The Walker Group Spotlighted in

Celebrating Our Spotlight in EY’s Latest Publication


We are incredibly proud to share some exciting news! Our business model and the purpose that drives us every day have been spotlighted in Ernst & Young’s latest publication, Beyond Sustainability as Usual: How Business Transformation Can Unlock the New Economy. This recognition is a meaningful opportunity to tell our story and inspire others to discover and follow their own true North Star.


EY’s New Economy Unit publication dives deep into groundbreaking examples and case studies of businesses driving transformative change. It highlights organizations that embody new economy principles—those that are reimagining traditional approaches to create a better, more sustainable future. We are truly honored to be featured among such inspiring companies and to contribute to this vital conversation.


Our inclusion in this publication is a testament to the power of purpose-driven business. We believe that aligning operations with a strong mission not only drives success but also creates lasting value for people, communities, and the planet. This feature is a reflection of our ongoing commitment to innovation, sustainability, and transformation as we have established ourselves as a Social Enterprise, B Corp to transitioning ownership to a Perpetual Purpose Trust model. 

 

We hope this recognition serves as a spark for others to think boldly and creatively about how business can be a force for good. Together, we can unlock the full potential of the new economy and build a brighter, more sustainable future.


Click to learn more about our Perpetual Purpose Trust Ownership Model

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FOR IMMEDIATE RELEASE: Farmington, CT – [April 22, 2025] – The Walker Group’s Digital Marketing Solutions (DMS) team is proud to announce its membership in The CT Community Nonprofit Alliance (The Alliance) , reinforcing its commitment to helping local non-profits maximize their impact. As both a Perpetual Purpose Trust-owned business and a social enterprise, The Walker Group operates with a mission-driven approach, making this partnership a natural fit within its business model. By joining The CT Community Nonprofit Alliance, The Walker Group DMS team gains the opportunity to collaborate with a network of organizations dedicated to strengthening non-profits across the state. Through this alliance, DMS will offer its expertise in digital marketing, website development, and strategic communications to help non-profits expand their reach, increase engagement, and amplify their missions—while making the most of their marketing budgets. “We are honored to be part of such an amazing organization that aligns perfectly with our values,” said Jeffery Williams, Creative Director at The Walker Group. “Nonprofits play a crucial role in our communities, and we are dedicated to providing them with the digital tools and marketing strategies they need to thrive.” With a strong track record of working with organizations such as The Root Center for Advanced Recovery, SCADD, and Connecticut Foodshare, The Walker Group Digital Marketing Solutions team specializes in helping non-profits leverage technology to drive awareness, increase donations, and enhance community engagement. As a social enterprise, The Walker Group is committed to using business as a force for good, reinvesting in both its employees and the communities it serves. Through this partnership, The Walker Group DMS looks forward to actively contributing to the nonprofit sector by sharing insights, sponsoring educational events, and advocating for digital transformation within the industry. For more information about The Walker Group's Digital Marketing Solutions agency and its work with nonprofits, visit https://dms.thewalkergroup.com/ Media Contact: Diana Sutcliffe Business Operations & Marketing Director The Walker Group
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Cybersecurity Insurance: Why Every Business Needs It

By dsutcliffe • April 11, 2025
In today's digital world, cyberattacks are no longer a "what if" —they're a "when." No matter the size of your business or industry, cyberattacks pose a real and growing risk. From data breaches and ransomware attacks to phishing scams and system outages, the cost of a cyber incident can be devastating. This is where cybersecurity insurance becomes critical. A well-structured policy can mean the difference between a swift recovery and financial ruin. However, many companies make the mistake of only reviewing their policy after an attack happens—when it’s already too late. Businesses must proactively review and revise their coverage before an incident occurs to stay ahead of rising threats, evolving regulations, and increasing costs.
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